I worked as Art Director on this project, designing a website and some of the print materials. The objective was to increase average investment amount, introduce this program to the public for the first time, and adhere better to Mercedes-Benz’s corporate standards.
Working from existing style guides and digital properties, we worked on updating the style of elements to adhere to brand standards.
Working with Investready, our team integrated the verification process into the MBFS site, thus simplifying the process.
Since people view content on the closest screen, responsive design was an essential consideration. Working with our developer, I mocked up pages to solve for any place content started to break.
Sometimes guidelines are required and sometimes they are not. We developed guidelines to further assist in developing the Investready site integration.
We worked with the client and a copywriter to develop wireframes so that we could design the appropriate solution.